This assignment was to create a company brand from the ground up. I started with deciding what the company would be. After picking a name, brand pillars, and mission statement, I designed the logo, stationery, products, staging, and the website.
For this assignment, I was asked to come up with an app that completed at least one function, decide who the app would serve, then design and create a prototype. I chose to make an app for tourists coming to Louisiana for Mardi Gras. Apps that have parade schedules already exist, so I knew I wanted to expand on that. Mardi Gras Me has a feature for people to search for hotels, restaurants, bars, parking, and more in your area, as well as a social page to share pictures, videos, blogs, reviews, and your overall Mardi Gras experience with other users.
As part of the senior graphic design curriculum, the class was divided into groups of four and assigned a client. My group was assigned to the LSU Department of Geology and Geophysics to develop their event branding for their Centennial Celebration Gala. An interesting roadblock we had to accommodate was working around LSU official department branding. We were not allowed to change any official department brand standards, rather we were asked to create the brand and materials solely for the event. Through this project we learned to act as a group and assign tasks out to each other. We started with creating a badge. We each came up with our own concept and presented them to the client to choose from. Our client chose my badge concept as a whole with the 100 silhouette and individual icons to represent the different professions that come from the department. However, she was also drawn to my classmates design as well so she and I came together to create the final badge iteration that brought the clients vision to life.
I was the Designs Director for a student government ticket at LSU. I created the logo, developed overall brand standards, and designed the t-shirt. StudentGovernment tickets have a reach on campus unlike anything else, it is estimated that my logo and designs have been exposed to 20,000 people.
This was my final project for a ceramics wheel throwing class. I researched several ceramicists and took qualities from each of their works to combine them together into my own collection of cups and mugs.
